On-Page SEO: The Definitive Guide + FREE Template 2025

This understanding of on-page elements sets the stage for a detailed review through the checklist, ensuring each aspect is optimized to enhance your B2B site’s SEO and user experience. Though not a direct ranking factor, meta descriptions provide a summary of the page content. A well-crafted meta description can improve the click-through rate from the search results to your website. Help search engines discover and understand the relationships between different pages on your website by adding internal links to your content. While keywords are both helpful and necessary for SEO, it’s important to avoid keyword stuffing. This is when you excessively repeat keywords or key phrases in your content with the intention of manipulating search engine rankings.

NAP: A note for local businesses

Having good on-page SEO assures search engines that your website has high-quality content that is worth ranking highly. On the other hand, poor on-page SEO can impact your site’s rankings negatively. As marketers, helping search engines answer that basic question is one of our most important tasks. Search engines can’t read pages like humans can, so we incorporate structure and clues as to what our content means. This helps provide the relevance element of search engine optimization that matches queries to useful results. Technical SEO ensures search engines can efficiently crawl, index, and rank your site.

And if your SEO Anomaly technical SEO is suffering, your on-page SEO efforts may all be in vain. Learn more about image SEO and video SEO with our in-depth guides. A medical article needs professional language, while a cooking blog can be more conversational.

Off-page SEO refers to actions taken outside your website to improve search engine rankings. It builds authority and credibility by showing search engines that others value your content. SEO plays a crucial role in ensuring your website reaches the right audience. In addition to search visibility, SEO drives quality traffic, improves user experience, and helps you stand out in search results.

What factors impact on-page SEO?

Faster pages are more efficient for indexing and offer better user experiences. Alt text (alternative text) describes an image to search engines and assists visually impaired users. It’s also used when an image file cannot be loaded, ensuring that an explanation of the image is still presented.

• On-page SEO refers to the optimization of website structure and content – anything that is on the page (as opposed to off-page SEO).
• But you’ve got to make sure that the content you’re producing satisfies search intent.
• It’s a format to mark up the information about the web page so search engines understand it better.
• And you shouldn’t just include them for the sake of it—they should also be valuable for users.

That means consumers may be discovering your site through your images. In order for them to do this, though, you have to add alt-text to your images. Featured snippets are excerpts from web pages that Google displays at the top of its search results, often called ‘position zero,’ to answer user queries directly. These snippets can be directly clickable to the relevant section on the source page and are instrumental in increasing click-through rates and enhancing brand authority.

Don’t forget to check how it loads on different browsers and mobile devices. Google still struggles to properly crawl javascript, which means your site might look good to users but appear empty to Google. The easiest way to do that is to install the RankMath Pro plugin. It takes most of the hard work out of schema implementation and automatically adds the basics. I recommend using a schema markup validator because it was originally designed by Google and is completely free to use. All you need to do is purchase an SSL certificate from your web host provider or buy one from a trusted supplier like GoDaddy.