A Comprehensive On-Page SEO Checklist for 2024

You can increase average pages per session with relevant internal linking, (e.g. related posts/products links), a compelling copy which keeps the reader engaged and overall UX. So tracking the traffic that comes from search engines is something you should do all the time to see the overall progress of your SEO activities. If you make any specific on-page SEO changes, make an annotation in the tracking to see whether it has any impact on the rankings. If you’re unsure how to implement this effectively, consider consulting an on-page SEO agency that specializes in optimization strategies aligned with search engine best practices. The better your pages look in search engines, the higher is the possibility to generate quality organic traffic with the potential to make conversions. They help search engines to understand the hierarchy of the content.

Provide Value

While ranking in search results without a responsive design is still possible, Google strongly recommends having one. Because more users are on mobile devices, Google followed the logical path and began prioritizing sites with designs that adapt to mobile screens. For more information on building your geotagging SEO strategy, read this.

This tells you that the best picks for men and women is an important subtopic to include. It makes sense to use this for your page title as H1 is the highest level heading there is. Even better, many on-page improvements are super quick and easy to do. Hotjar has a powerful heat mapping tool that shows how far the average user scrolls down the page and what they click on. Hotjar reveals what Google Analytics can’t – Exactly how users engage with your website. Read my full Ahrefs review to learn more, or check out my Ahrefs vs Semrush comparison to see why I choose Ahrefs as my primary SEO tool.

We’ve got a great series of posts all about video SEO, if you’d like to learn more about optimizing in SEO Anomaly this area. There’s also a dedicated Yoast Video SEO plugin, if you’re serious about getting your videos ranking. Although this isn’t technically a ranking factor, getting your site into the search results requires it, so we thought it should be included here. This analysis can help you understand user behavior across different platforms, which is key to optimizing conversion rates. Regularly monitoring and updating content is crucial to ensure it stays relevant and engaging and adheres to changes in search engine algorithms and user behaviors.

What are some common on-page SEO techniques?

• It would be very difficult to read and you’d probably stop reading after a few pages because of the lack of structure.
• There are a lot of tools available to conduct site audits and crawls, such as Screaming Frog and SE Ranking.
• You can achieve this by pitching stories to journalists or contributing guest blog content for other brands.
• And those links show Google that our content is well-referenced and trustworthy.
• When done correctly, On-Page SEO ensures that search engines can crawl and understand your website’s content, while also providing a great experience for users.

Strategic changes to your website’s content can help search engines better understand your intent, so you can rank higher for relevant keywords. Higher search rankings translate to more organic website traffic and more conversions. URLs are the locations or addresses for individual pieces of content on the web. Like title tags and meta descriptions, search engines display URLs on the SERPs, so URL naming and format can impact click-through rates. Not only do searchers use them to make decisions about which web pages to click on, but URLs are also used by search engines in evaluating and ranking pages. On-page SEO is essential for enhancing your B2B website’s visibility and user experience.

If you’re looking to ground yourself in modern SEO practices, this list of SEO statistics is a great place to start. Read on to explore some of the most relevant facts and figures that show where SEO is in 2025 and where it may be going. Activities like link building and social media marketing are not examples of On Page SEO.

The user experience (UX) of a website can mean different things to different people. But in SEO, the UX of a page or website refers especially to its usability. It basically means maintaining a clutter-free, distraction-free, and easy-to-use user interface. They bear so little weight in ranking websites that Google’s John Mueller said they are overrated in SEO and that people shouldn’t worry about them. On-page SEO and off-page SEO are basically two sides of the same coin.