13 Best SEO Audit Tools for Website Analysis Free & Paid

You should only use the disavow tool if you have received a manual penalty from Google for unnatural links. Canonical tags tell search engines which version of a page should be prioritized when dealing with duplicate or near-duplicate content. This is particularly important for websites like online stores that often generate multiple URLs for the same product due to filters or session variables. Remember that one URL can have multiple broken links and rank for hundreds of keywords.

The 6 Meta Tags That Can Help Improve Your SEO

Overall, this tool very helpful and recommend it to anyone who wants to improve their website ranking and get more traffic from organic search results. Begin by examining your competitors’ backlink profiles using a backlink checker tool. Look for patterns in their backlinks, such as specific websites or types of content that frequently link back to them. A key strategy is to analyze your competitors’ keyword profiles. A keyword research tool can reveal what keywords your competitors are ranking for, but your site is not.

How to Do a Basic Website Audit to Improve SEO and UX (in 10 Steps)

Now, as I complete the audit, I’ll know the answers to those questions — and I’ll have actionable steps to improve my website, thus making it more competitive. The public sitemap is one that users can access to review the pages of your site, like the index of a book. Within the robots.txt file, you can include sections for specific (or all) crawlers with instructions (“directives”) that let them know which parts should or should not be crawled. These elements also present problems from a usability perspective. Visitors are often looking for a very specific piece of information when visiting your site.

What is an SEO content strategy?

While you can create these on your own, it’s much easier and more efficient to use managed solutions, like a privacy policy generator. From there, go through each account to determine if they’re all consistent with the company’s branding — using the same images, logo, tone of voice, etc. Essentially, a competitive audit allows you to see what’s working for other companies in your market so that you can incorporate those tactics into your own strategy.

• Comparing crawled pages with total pages on your site helps you spot inefficiencies.
• Embracing these tools means you can conduct “free SEO audits” on the fly, anytime, with minimal effort – allowing you to focus more on strategy and less on grunt work.
• And don’t forget to grab our SEO audit checklist for a quick revision later on.
• Considering the reasons to do an SEO audit, it is critical to know that almost any time is the perfect time to do an SEO audit.
• SEO audit tools are suites of tools that identify technical, UX, and content issues on your site.

When you create a new project on site audit, it will instantly start scanning your site and once it’s done, you’ll get the following report. It offers an opportunity to tell Google and the other search engines which pages on your site you want to be crawled and indexed. The robots meta tag lets you use a granular, page-specific approach to controlling how an individual page should be indexed and served to users in search results. You can use tools, like HubSpot’s Website Grader, to perform an audit on your competitor’s websites to gather more insights.

The next stage of your SEO auditing process is to use one of the many free SEO auditing tools for website analysis to look at critical on-page factors. You can also download a free on-page SEO checklist here that covers the items below more in-depth. With a significant number of users visiting websites on mobile devices, evaluating the mobile responsiveness will ensure you’re giving those users the best possible experience. A 404 is a “page not found” error, generally caused by broken links and images within your site. For example, if a page on your site links to a piece of content that has since been deleted, anyone who clicks that link will get a 404 error.

The important thing is to get SEO Anomaly your priorities straight first. Luckily, Ahrefs’ Site Audit gives you a predefined priority rating for each issue. However, for someone looking to learn where to get started in order to successfully complete a technical SEO audit, this is a great place to begin. There are also a number of excellent speed testing tools available, including PageSpeed Insights from Google and my personal favorite, GTmetrix. But in regards to external links specifically, if your page has no outgoing links, it affects all of the benefits of external links as discussed above. External links are often used to back up sources in the form of citations.

Google will not acknowledge various pages, only the strongest one. As a result, you will have a lot of different articles that are useless in terms of SEO and cannot be reached from the search engine. A lot of people, while trying to promote their website and rank higher in Google, start writing on the same exact topic. This may be good for your traffic as it will encourage visitor’s interested in topic to keep coming, but it can also lead to duplicate content. All in all, SEOptimer is a great site audit tool which gives you plenty of information on your site issues along with the recommendations. This is a premium SEO audit tool so if you want to crawl more pages within your website, you need to pay for their premium plans.